Guruvayur: Festivals

“The purpose of going to holy places should be to associate with great saintly persons because by the influence of their association, one develops the taste to hear the transcendental vibration of Krsna. By seeing saintly person, by touching the saintly person, or by hearing him speak, one develops great faith in the Supreme Personality of Godhead. When faith is developed, one thinks, ‘Oh, let me hear what subject this saintly person is talking about.’ At that time, while listening to the transcendental narration of Supreme Lord Sri Hari, one manifests a taste for serving the Supreme Lord. In other words, by listening to great saintly person, one immediately develops the taste in his heart for serving the Lord.”